Apart from the gradually increasing traffic chaos, the automotive boom starting in the early twenties of the 20th century even had quite different effects as well. The majority of the new car drivers had hardly any idea of how to install or to exchange the automotive equipment existing in their vehicles. Bosch recognized this market gap and responded by the establishment of a comprehensive customer service – the Bosch Service. The beginning was in 1921 with the opening of the first “installation and repair shop of Robert Bosch AG” in the longest established car dealer in Hamburg, Messrs. Max Eisenmann & Co. The official name of “Bosch Service” as well as the especially designed trademark, the so-called “Bosch Service Lantern” were registered five years later only. At that time, there were already 20 Bosch Service stations existing throughout Germany which had been “purposefully established in the most important traffic centers”, as mentioned in an internal report of 1926.

Bosch Service all around the world

Additional service stations at home and abroad followed. When in 1930 the first directory containing all workshops worldwide was published, the organization had grown up to a size of 2,750 Bosch Services in 78 countries. As a result, the name of Bosch was rapidly spread all over the world, favoring considerably the establishment and expansion of representations and sales companies abroad. In the years after World War II, the number of Bosch Services continuously increased, so that in 1962 there were as much as 3,800 of these facilities all over the world. With the foundation of the Bosch Service “Peter Müller & Söhne” in Halle in 1992, the Bosch Service organization finally achieved the record of 10,000 shops. Nowadays, the Bosch Service stations are located in 132 countries of the world.

In the meantime, training of the customer service staff had been globally coordinated. All over the world, the employees are trained in the corresponding customer service training centers on the basis of identical aspects in order to be in a position to provide first-class service standards.