Bosch in China
Research for the city of the future
Bosch opened its first branch office in China over a hundred years ago. Today, with just under 60 locations and 34,000 associates, the company is not only one of the largest automotive suppliers in China but also a leading supplier of mobile hydraulics and power tools. With sales of approx. 5.1 billion euros in 2012, China is the third largest market for Bosch. What’s more, China continues to offer the company considerable growth opportunities. One example is the vehicle sector, which is not yet saturated, unlike the countries of western Europe. China currently has an average of 37 cars for every 1,000 inhabitants.
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To get even closer to the market and meet the needs of Chinese consumers even more effectively, Bosch has started to strengthen its local presence. In all, the company has opened over ten new branches and production and research facilities since 2010. In April 2011, it also inaugurated its new Chinese headquarters in Shanghai. This is the Group’s largest building in the Asia-Pacific region to date and offers jobs for over 2,000 associates from all business sectors. It is also a flagship for sustainable energy and building technology. For example, the building is equipped with 275 geothermal heat sensors that can be used to harness the energy stored in the ground for air conditioning. This ensures the building meets half of its heating and cooling needs through renewable energies.
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The headquarters is home to various research and development facilities, including a laboratory for cutting-edge materials. It also houses the Bosch China Training Center, where in particular Chinese associates will be prepared for taking on management functions in the years to come. Bosch has undertaken to increase the proportion of local associates in executive positions to 83 percent by 2015.
Bosch is also committed to education and training for young people outside the company. One example of this is the Bosch University Bursary Program, which is aimed at new students throughout China.
The program offers them financial support in their first year of study. Universities themselves also receive funding. In 2012, helped by Bosch, Tongji University in Shanghai was able to set up a chair for International Supply Chain Management that further raises the standard of academic training. The company also provides funding for innovative research projects as part of its InterCampus program. In Shanghai, it supports scientists and young academic talent from Tongji University, Shanghai Jiao Tong University, and Fudan University in developing various components for electric cars such as regenerative braking systems and power electronics. The aim is to develop the electric drive for the market and work with Chinese partners to provide solutions for road traffic in the future.