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Prospects for the Bosch Group

Agility as a basis for shaping change

Fundamental direction

Our ambition is to develop products that are “Invented for life,” that fascinate, that improve quality of life, and that help conserve natural resources.

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A wealth of opportunities

Many areas of business are set to change radically over the next decade. Shaping change is now one of our strategic focal points.

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Connectivity

On the basis of our expertise in many business units, of our software and sensor-technology competence, and of an extended IoT portfolio, we want to develop new products, services, and business models.

cloud

Automation

As traffic density rises, automated driving can help reduce the number of accidents and minimize traffic jams. In Industrial Technology, increasing connectivity and flexibility of production offer a wealth of opportunities.

services

Electrification

Electrification is of particular importance for our biggest business sector, Mobility Solutions. We anticipate that around 20 percent of passenger cars and light trucks produced in 2025 will be hybrid and electric vehicles.

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Energy efficiency

The demand for energy-efficient products in all business sectors is increasing. We aim to boost energy efficiency both in our products and in our own value chain.

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Emerging markets

Emerging markets will experience higher rates of growth than the advanced economies over the long term. There is demand for affordable products that often have to meet special requirements of the local market.

On the way to becoming an IoT company

Our goal is to become one of the world’s leading IoT companies. We will use connectivity to develop our traditional business and seize new opportunities.

Graphic showing how Bosch wants to become one of the world's leading IoT companies.
Broad diversification
Working on all levels
Bosch IoT Cloud
Proprietary IT infrastructure
Partnerships
Cooperations and alliances
Artificial Intelligence
Pooling and expanding expertise
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Broad diversification

Broad diversification

Working on all levels

Intelligent and connected devices, software platforms, as well as applications and services provide additional benefits to customers. Our competitive advantage: a broad diversification and expertise along the entire IoT value chain.

Bosch IoT Cloud

Bosch IoT Cloud

Proprietary IT infrastructure

Our own IoT cloud gives us greater speed and flexibility while enhancing data security. We are also continuing to refine our Bosch IoT Suite (software platform) and opening it up to third parties to make it more attractive to customers.

Partnerships

Partnerships

Cooperations and alliances

Collaboration with other companies and participation in leading consortia are very important in areas such as connected manufacturing. In 2016, Bosch entered into a number of such agreements.

Artificial Intelligence

Artificial Intelligence

Pooling and expanding expertise

The Bosch Center for Artificial Intelligence went to work at the start of 2017. As well as conducting research, it will make artificial intelligence expertise and methods available to all Bosch units and increase its applicability for them.

Broad diversification
Broad diversification Working on all levels
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Bosch IoT Cloud
Bosch IoT Cloud Proprietary IT infrastructure
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Partnerships
Partnerships Cooperations and alliances
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Artificial Intelligence
Artificial Intelligence Pooling and expanding expertise
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Business sectors

The Bosch Group is divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods and Energy and Building Technology.

Mobility Solutions

Bosch aims to become one of the leading suppliers in the promising areas of electrified, automated, and connected driving. We are also developing integrated mobility services, i.e. involving a combination of different modes of transport.

Industrial Technology

Industry 4.0 is a subject we are championing throughout the Bosch Group. Our aim is to become a leading user with a focus on reducing costs, increasing quality, boosting flexibility, and meeting delivery commitments at our own plants. At the same time, we want to be a leading supplier to the external market.

Consumer Goods

As well as connectivity and automation in the home, key trends in consumer goods include urbanization, a growing services market, and developing business in emerging markets.

Energy and Building Technology

We continue to systematically develop this business sector with the goal of becoming a systems supplier and service provider for smart energy and building technology.

Further expansion of our global presence

As well as expanding our manufacturing facilities around the world, we strengthened our global presence in 2016 through a variety of new activities.

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Manufacturing facilities
Increase in capital expenditure
Engineering locations
New locations in Sweden and Israel
Research alliances
Committed worldwide
Sales offices
Global presence expanded
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Graphic of an industrial plant

Manufacturing facilities

Increase in capital expenditure

In Asia Pacific, we expanded locations and set up new ones. In China, for example, these included a new manufacturing site for combined instruments and head units, and a dishwasher factory for BSH Hausgeräte.

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Engineering locations

New locations in Sweden and Israel

At our engineering location in Sweden, the first such location in Scandinavia, 80 experts are working on new software and hardware for applications such as connectivity in vehicles. We also opened a research center in Israel in 2016.

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Research alliances

Committed worldwide

In China, we have been collaborating since 2016 with the Development Research Center of the State Council. In Japan, Bosch now is part of the IoT Acceleration Lab, which promotes the spread of smart mobility and connected manufacturing.

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Sales offices

Global presence expanded

In 2016, we expanded our global presence through new sales offices in countries such as Iran and Pakistan, having focused in the previous year on Africa. We also reinforced our presence in Southeast Asia.

Graphic of an industrial plant
Manufacturing facilities Increase in capital expenditure
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Graphic of houses
Engineering locations New locations in Sweden and Israel
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Graphic of people
Research alliances Committed worldwide
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Graphic of a house with a tree and Euro signage
Sales offices Global presence expanded
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Opening up new areas of business

We firmly believe that large companies such as Bosch need to create space for entrepreneurial spirit. In recent years we have succeeded in establishing a start-up culture, particularly with a view to completely new fields of activity. Some examples are presented here.

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People with Bosch eBikes

eBike Systems

The Bosch eBike Systems unit developed from a start-up. To develop this area of business, we draw on expertise in lithium-ion batteries from the Power Tools division and in electric motors, control units, navigation, and connectivity from the Mobility Solutions business sector.

Bosch Vivatmo

Vivatmo me breath analysis device

Since the fall of 2016, Bosch Healthcare Solutions GmbH has been offering customers connected products and services in the area of healthcare and medical technology. Vivatmo me is a world first, a breath analysis device that allows more than 330 million asthmatics to measure the severity of airway inflammation themselves, without leaving home.

eScooter sharing platform Coup

Coup e-scooter sharing

The e-scooter sharing service Coup, which was launched in 2016, has proved highly successful in Berlin. The wholly owned subsidiary Coup Mobility GmbH offers a new mobility option with a simple pricing model. Whenever they want, users can locate and book the nearest e-scooter, which is ready for immediate use.

Child with home robot Kuri

Kuri home robot

At the CES in Las Vegas, the Bosch start-up Mayfield Robotics unveiled its home robot Kuri, which will be launched in the U.S. market in late 2017. Kuri has been designed as a mobile companion that moves around the home with members of “its” family. When developing the robot, Bosch focused on its ability to interact with people.

Strengthening our start-up culture

Internal initiatives and partnerships

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Bosch start-up platform

Robert Bosch Start-up GmbH, Stuttgart, plays an important part in strengthening our start-up culture and supporting internal initiatives.

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Robert Bosch Venture Capital

Through Robert Bosch Venture Capital (RBVC) and our investment in start-ups, we gain access to disruptive innovations from an early stage.

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Partnerships

Our culture of innovation also takes the form of partnerships with start-ups and start-up accelerators, for example in Australia and South East Asia.

Working in the Bosch Group

With the market changing fundamentally, Bosch is increasingly developing into an agile organization in order to stay adaptable. New job profiles are being created and specialist qualifications spanning various domains are growing in importance. Additionally, associates can be flexible in shaping their career paths.

Stairs in the Bosch research campus in Renningen
Leadership and Agility
Increasing expectations
Tomorrow's workplace
Shaping tomorrow's workplace
Training and development
Commitment
Commitment to society
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Stairs in the Bosch research campus in Renningen

Leadership and Agility

Increasing expectations

Our new “We LEAD Bosch” leadership principles point the way to new forms of leadership and collaboration that are connected and transparent and reach across hierarchies and units. Agile working methods facilitate faster, more flexible work.

Bosch associates in the research campus Renningen

Tomorrow's workplace

Shaping tomorrow's workplace

Connectivity over the internet of things is changing Bosch's business, and thus also what is expected of the workforce.

Bosch associates in the research campus Renningen

Training and development

We invested around 250 million euros in continuing professional development in 2016. Over 7,300 young people completed apprenticeship schemes at Bosch. Our “Digital Learning” project aims to develop solutions for flexible learning.

Foyer of the Bosch research campus in Renningen

Commitment

Commitment to society

To support the integration of refugees, we offer internships preparing them for working life. Four hundred such internships were offered in 2016. We are also proud of our associates' involvement in a wide range of projects.

Stairs in the Bosch research campus in Renningen
Leadership and Agility Increasing expectations
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Bosch associates in the research campus Renningen
Tomorrow's workplace Shaping tomorrow's workplace
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Bosch associates in the research campus Renningen
Training and development
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Foyer of the Bosch research campus in Renningen
Commitment Commitment to society
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