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Bosch Global

Four associates of the Bosch Start-up GmbH brainstorming in their office in Ludwigsburg, Germany

Plenty of room for creativity

The Bosch start-up platform supports new initiatives in very different areas

Reading time: 10 minutes

A former factory in Ludwigsburg, north of Stuttgart, is the heart of Robert Bosch Start-up GmbH. The location, known as urbanharbor, is home to three of the current total of seven Bosch start-ups.

Two associates of Robert Bosch Start-up GmbH in Ludwigsburg talking while sitting on futuristic furniture
The furniture also encourages communication between associates of Robert Bosch Start-up GmbH

It’s a location that offers plenty of room for creativity – and for people. To take advantage of this, in late summer Robert Bosch Start-up GmbH will move into an even bigger space on the urbanharbor premises, which will then offer enough room for 250 associates. Where they formerly had 800 square meters of space, the start-ups will then have 5,000 square meters at their disposal, together with a testing area and a workshop. “We want to reach out to start-ups of all kinds – that's why we need all this space,” says Birte Moyé, who is responsible for communication and marketing. Over the past three years, the Bosch start-up platform has invested some 45 million euros in internal and external start-ups.

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The Bosch start-up platform: the idea behind “Grow”

Birte Moyé, responsible for communication and marketing at Robert Bosch Start-up GmbH
Birte Moyé, responsible for communication and marketing at Robert Bosch Start-up GmbH

But it’s not only start-ups that benefit from the Bosch start-up platform. Five teams that are not technically part of Bosch’s start-up company in Ludwigsburg are also based there. “In addition to our incubator function, we also offer what is known as co-working. So if Bosch teams are engaged in, say, business development. we can offer them a home in our start-up environment,” Moyé says. All the teams can take advantage of what the platform has to offer – from its lean processes to the infrastructure and the opportunity for networking.

In addition, it is hoped that Bosch will benefit from the experience of the start-ups and the platform. On the subject of “experience”: in various modules, associates have a chance to experience everyday life in a start-up for themselves. “We have developed what we call ‘grow modules.’ They range from a half-day ‘grow workshop,’ to our two-and-a-half-day ‘grow newbiz days,’ which are comparable with a start-up weekend, to our eight-week ‘grow program,’ or what we call our ‘accelerator,’” Birte Moyé says.

Bosch start-ups

Fork-lift in a warehouse that uses Zenoway technology

Zenoway

Zenoway offers a system for managing fork-lift fleets

Zenoway

Zenoway offers a system for managing fork-lift fleets. Smart sensors are used to monitor and control the logistics processes on a company's premises. They collect, analyze, and present all the relevant vehicle data from intelligently connected fork-lifts. In this way, the transport of goods can be monitored, distances traveled can be shortened, and collisions can be avoided.

Fork-lift in a warehouse that uses Zenoway technology
Using the myScotty app on a smartphone

myScotty

myScotty is a mobility platform whose app provides users in large cities with access to the widest variety of mobility services

myScotty

myScotty is a mobility platform whose app provides its users with access to the widest variety of mobility services. Users can find out about the various mobility services (car, bike, or scooter sharing) available, and need register only once for them. Regardless of provider, the vehicles available are displayed on a map, and can be booked using myScotty.

Using the myScotty app on a smartphone
The Deepfield Robotics app and a sensor in a field

Deepfield Robotics

Deepfield Robotics supports farmers with smart, sustainable solutions

Deepfield Robotics

Deepfield Robotics supports farmers with smart, sustainable solutions: an app and a sensor can help optimize the asparagus or strawberry crop, for example. Using a 4D scan, the plants growing in a field can be scanned, counted, and measured, allowing “doctor’s notes” to be drawn up for each individual plant. These can be used in areas such as plant breeding or the certification of seeds.

The Deepfield Robotics app and a sensor in a field
Four gray-white grinding discs made of Cerix ceramics

Cerix

Cerix develops, designs, and markets ceramic products for many different applications

Cerix

Cerix develops, designs, and markets ceramic products for many different applications. For example, grinding discs made of Bosch ceramics are being used more and more frequently in modern coffee machines.

Four gray-white grinding discs made of Cerix ceramics
Mayfield Robotics is creating a home robot that will likely be launched at the start of 2018

Mayfield Robotics

Mayfield Robotics is creating a home robot that will likely be launched by the start of 2018

Mayfield Robotics

Located in Silicon Valley, Mayfield Robotics is creating a home robot that will likely be launched by the start of 2018. Called Kuri, the robot was publicly showcased for the first time at CES in Las Vegas. Its equipment includes sensors, Bluetooth, wifi, and speakers. It is designed to make life easier and to inspire children to become interested in technology and software.

Mayfield Robotics is creating a home robot that will likely be launched at the start of 2018
IoT solutions

Bezirk

The company offers innovative and personalized IoT solutions

Bezirk

Its basic technology is the secure storage of personal data — such as personal preferences or habits — in clouds. This data allows the user-specific filtering of advertising and marketing based on comprehensive profiles, with users having complete control. The aim is to personalize products with IoT applications.

IoT solutions

Creativity meets conceptual art

The future office of the Bosch start-up GmbH also integrate innovative art in the space.

An empty production hall, in which offices are currently being created
In this still empty space a creative work environment arises.
A work of art consisting of an old Bosch transformer and a golden egg.
Bosch products become the source of artistic objects.
An antique candy machine sticked with a “grow" button and filled with acorns.
Acorn machine: growth is always interpreted creatively.
A chair, a stool and an armchair, all three covered with artificial grass.
Grass Chairs: creativity and functionality need not be a contradiction.
A historic spoked wheel, transformed as a work of art.
Reinvent the wheel: technology history is functionally set in scene.
An office hall, on which concrete walls three "grow” logos are printed with the words “think”, “Invent˜ and “create”.
Wall Logos: Inspiration is motivation for entrepreneurs.

Summary

Based in Ludwigsburg, Germany, the Bosch start-up platform supports a diverse range of new initiatives, and provides a home for teams from various Bosch divisions. The idea is that everyone should benefit from its lean processes, infrastructure, and close-knit networks.

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