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Data protection notice

Data protection notice of Robert Bosch GmbH

Robert Bosch GmbH (hereinafter “Bosch”, “We” or “Us”) welcomes you to our internet pages and mobile applications (together also referred to as “online offers”). We thank you for your interest in our company and our products.

Important Notice for U.S. and Canadian residents:
We have updated our Privacy Notice to provide supplemental details regarding certain rights provided under the U.S. and Canada Data Protection Requirements.
Review updates of the U.S. and Canadian Privacy Rights/Privacy Notice


1. Bosch respects your privacy

The protection of your privacy throughout the course of processing personal data as well as the security of all business data are important concerns to us. We process personal data that was gathered during your visit of our Online Offers confidentially and only in accordance with statutory regulations.

Data protection and information security are included in our corporate policy.


2. Controller

Robert Bosch GmbH is the controller responsible for the processing of your data; exceptions are outlined in this data protection notice.

Our contact details are as follows:

Robert Bosch GmbH
Robert-Bosch-Platz 1
70839 Gerlingen-Schillerhöhe

Telephone: +49 711 400 40990


3. Collection, processing, and usage of personal data

3.1 · Processed data categories

Communication data (e.g. name, telephone number, e-mail address, address, IP address) are processed.

3.2 · Principles

Personal data consists of all information related to an identified or identifiable natural person, this includes, e.g. names, addresses, phone numbers, email addresses, contractual master data, contract accounting, and payment data, which is an expression of a person’s identity.

We collect, process, and use personal data (including IP addresses) only when there is either a statutory legal basis to do so or if you have given your consent to the processing or use of personal data concerning this matter, e.g. by means of registration.

3.3 · Processing purposes and legal basis

We as well as the service providers commissioned by us, process your personal data for the following processing purposes:

3.3.1 · Provision of these online offers

  • Legal basis: Predominantly, legitimate interest on our part in direct marketing as long as this occurs in accordance with data protection and competition law.

3.3.2 · In reply to user inquiries in the framework of a contact form

  • Legal basis: Predominantly, legitimate interest in direct marketing on our part and in the enhancement of our products and services, as long as this is carried out in compliance with data protection regulations and competition law regulations resp. contractual performance resp. consent.

3.3.3 · To answer user requests within the scope of a chatbot

  • Legal bases: our legitimate interest in improving our products and services; obtaining consent

3.3.4 · Resolving service disruptions as well as for security reasons

  • Legal basis: Fulfillment of our legal obligations within the scope of data security and predominantly, legitimate interest in resolving service disruptions as well as in the protection of our offers.

3.3.5 · Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent

  • Legal basis: Consent or predominantly, legitimate interest on our part in direct marketing if in accordance with data protection and competition law.

3.3.6 · Safeguarding and defending our rights

  • Legal basis: Legitimate interest on our part in the assertion and defense of our rights.

3.4 · Log files

Each time you use the internet, your browser is transmitting certain information which we store in so-called log files.

We store log files to determine service disruptions and for security reasons (e.g., to investigate attack attempts) for a period of 7 days and delete them afterwards. Log files which need to be maintained for evidence purposes are excluded from deletion until the respective incident is resolved and may, on a case-by-case basis, be passed on to investigating authorities.

Log files are also used for analysis purposes (without the IP address or without the complete IP address) see module 3.3.5 “Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent”

In log files, the following information is saved:

  • IP address (internet protocol address) of the terminal device used to access the online offer;
  • Internet address of the website from which the online offer is accessed (so-called URL of origin or referrer URL);
  • Name of the service provider which was used to access the online offer;
  • Name of the files or information accessed;
  • Date and time as well as duration of recalling the data;
  • Amount of data transferred;
  • Operating system and information on the internet browser used, including add-ons installed (e.g., Flash Player);
  • http status code (e.g., “Request successful” or “File requested not found”).

3.5 · Chatbot

Within the scope of this online offer, we give you the opportunity to learn about the products and services offered by us by means of a chat. When using the chat, the chat conversation is recorded. After the chat, it will be deleted soon thereafter unless the chat is part of a support or service request. In the latter case, the chat’s content is assigned to your customer account and will be saved for the purpose of fulfilling the contractual obligations.

3.6 · Children

This online offer is not meant for children under 16 years of age.

3.7 · Data transfer

3.7.1 · Data transfer to other controllers

Principally, your personal data is forwarded to other controllers only if required for the fulfillment of a contractual obligation, or if we ourselves, or a third party, have a legitimate interest in the data transfer, or if you have given your consent. Particulars on the legal basis and the recipients or categories of recipients can be found in the section “Processing purposes and legal basis” (see no. 3.3).

Additionally, data may be transferred to other controllers when we are obliged to do so due to statutory regulations or enforceable administrative or judicial orders.

3.7.2 · Service providers (general)

We involve external service providers with tasks such as sales and marketing services, contract management, payment handling, programming, data hosting, and hotline services. We have chosen those service providers carefully and monitor them on a regular basis, especially regarding their diligent handling of and protection of the data that they store. All service providers are obliged to maintain confidentiality and to comply with the statutory provisions. Service providers may also be other Bosch Group companies.

3.7.3 · Transfer to recipients outside the EEA

We might transfer personal data to recipients located outside the EEA into so-called third countries. In such cases, prior to the transfer we ensure that either the data recipient provides an appropriate level of data protection or that you have consented to the transfer. You are entitled to receive an overview of third country recipients and a copy of the specifically agreed-provisions securing an appropriate level of data protection. For this purpose, please use the statements made in the “Contact” section (see no. 11).

3.8 · Duration of storage, retention periods

Principally, we store your data for as long as it is necessary to render our online offers and connected services or for as long as we have a legitimate interest in storing the data (e.g. we might still have a legitimate interest in postal mail marketing after fulfillment of our contractual obligations). In all other cases we delete your personal data with the exception of data we are obliged to store for the fulfillment of legal obligations (e.g. due to retention periods under the tax and commercial codes we are obliged to have documents such as contracts and invoices available for a certain period of time).


4. Usage of cookies

In the context of our online service, cookies and tracking mechanisms may be used. Cookies are small text files that may be stored on your device when visiting our online service. Tracking is possible using different technologies. In particular, we process information using pixel technology and/or during log file analysis.

4.1 · Categories

We distinguish between cookies that are mandatorily required for the technical functions of the online service and such cookies and tracking mechanisms that are not mandatorily required for the technical function of the online service.

It is generally possible to use the online service without any cookies that serve non-technical purposes.

4.1.1 · Technically required cookies

By technically required cookies we mean cookies without those the technical provision of the online service cannot be ensured. These include e.g. cookies that store data to ensure smooth reproduction of video or audio footage.

Such cookies will be deleted when you leave the website.

4.1.2 · Cookies and tracking mechanisms that are technically not required

We use marketing cookies and tracking mechanisms. We only use such cookies and tracking mechanisms if you have given us your prior consent in each case. With the exception of the cookie that saves the current status of your privacy settings (selection cookie). This cookie is set based on legitimate interest.


By using marketing cookies and tracking mechanisms we and our partners are able to show you offerings based on your interests, resulting from an analysis of your user behavior:

  • Statistics:
    By using statistical tools, we measure e.g. the number of your page views.

Please note that using the tools might include transfer of your data to recipients outside of the EEA where there is no adequate level of data protection pursuant to the GDPR (e.g. the USA). For more details in this respect please refer to the following description of the individual marketing tools:

  • Name: Google Analytics
    Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
    Function: Analysis of user behavior (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google.
  • Name: Google Tag Manager
    Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
    Function: Administration of website tags via a user interface, integration of program codes on our websites

4.2 · Management of cookies and tracking mechanisms

You can manage your cookie and tracking mechanism settings in the browser and/or our privacy settings.

Note: The settings you have made refer only to the browser used in each case.

4.2.1 · Deactivation of all cookies

If you wish to deactivate all cookies, please deactivate cookies in your browser settings. Please note that this may affect the functionality of the website.

4.2.2 · Management of your settings with regard to cookies and tracking mechanisms not required technically

When visiting our websites, you will be asked in a cookie layer whether you consent to our using of any marketing cookies or tracking mechanisms, respectively.

In our privacy settings, you may withdraw the consent with effect for the future or grant your consent at a later point in time.


5. Plugins

Our online offers include the use of plugins provided by various social and other networks.

These plugins are additional features made available by the network providers.

As a default setting, these plugins are inactive.

To enhance the protection of your data when visiting our website, we use a “2-click solution” to integrate the plugins into the page. This 2-click solution keeps your visit to our websites from being recorded and possibly evaluated by the providers of the respective plugins by default.

If you do not wish the providers of the respective networks to receive data about your use of this online offer and possibly to store or further use this data, you should not activate the respective plugins.

  • Activating plugins
    You yourself can decide whether you want to interact with the respective provider’s network and whether your data is to be transmitted to the respective provider or not. Only if you click on the button provided (“Agree”) will the respective plugin be activated and integrated into the page, and the content of the respective plugin be transmitted from the server of the associated provider directly to your browser. A second click will then allow you to perform the desired interaction with the network. If you decide to activate a plugin, you give us permission to process your data based on your consent.
  • Collection of data by providers
    When a plugin is activated, your internet browser establishes a direct connection to the respective provider’s servers. Even if you do not have a user account with the provider or are not currently logged in to such an account, this connection notifies the respective provider that your internet browser has called up the corresponding page of our online offer.
    If you already have a user account with a provider of a network and are already logged in when you visit our websites, the operator of the respective network may be able to assign the visit to your personal user account as soon as you activate plugins. This may enable the provider to analyze your usage behavior and store it in a profile.
    In addition, your IP address and other data about your browser settings will be transmitted by your internet browser directly to a server of the respective provider and may be stored there.
  • Further processing of data by providers
    Plugins are additional features made available by network providers. We therefore have no influence on the further processing of the data that the respective network providers’ plugins collect and store.
    To find out more about the purpose and scope of each provider’s activities to collect, further process, and delete data, as well as about your respective rights and data protection options, please consult the respective provider’s privacy policy.
  • Deactivate the plugin
    If you activate a plugin, the activation applies to the specific plugin only, and only for as long as you visit the page into which the plugin is integrated.
    If you no longer wish to use an activated plugin, it can be deactivated by reloading the website. Please note that this does not affect data that has already been transmitted. 

We use plugins from the providers listed below:

5.1 · YouTube

This website uses videos from the video platform YouTube. YouTube is a platform that enables you to play video files. It is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and its parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To increase the protection of your data when visiting our website, YouTube content is deactivated by default and integrated into the page in “privacy enhanced mode”.

This way, a connection to YouTube, including a transmission of log data to YouTube, is only established when you perform an interaction with the player. This constitutes your consent. When you interact with the active YouTube player, data is also transmitted to Google as controller and contact is made with the Google DoubleClick advertising network, which may trigger further data processing operations over which we have no control.

You can revoke your consent at any time with effect for the future by reloading the website.

Further information on the scope and purpose of the data collected, the further processing and use of the data by Google, your rights and the data protection options you can select can be found in YouTube's privacy policy.

5.2 · Google Maps

This online offer uses Google Maps map services. Google Maps is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Loading the map requires that you activate the corresponding plugin. If you activate the plugin, data will be transmitted to Google and the Google DoubleClick advertising network contacted. This may trigger further data processing operations over which we have no control. If the map is loaded, cookies are also used.

To find out more about the scope and purpose of Google Maps’ activities to collect, further process, and use data, about possible transfers of personal data to third countries such as the United States, about your rights and the data protection options available to you, please consult Google’s privacy policy.


6. Content Delivery Network of Microsoft Azure

In order to optimize the loading times of our online offer, we use Azure Content Delivery Network (CDN) Services. Providers are Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18 D18, Ireland.

The CDN helps to provide the content of our online offer — especially large media files such as graphics, text, or scripts — more quickly with the help of a network of geographically distributed servers, thereby reducing loading times.

The use of the CDN services is based on our overriding legitimate interest within the meaning of article 6 section 1 lit. f GDPR in the efficient provision of our online offer.

In context of this processing, personal data is transmitted to the USA. The transmission is based on European Standard Contractual Clauses in which Microsoft guarantees to comply with the European data protection law for its provided services.

Further information on privacy in connection with Microsoft’s CDN service is available here: Microsoft’s privacy policy can be found here:


7. External links

Our online offers may contain links to internet pages of third parties, in particular providers who are not related to us. Upon clicking on the link, we have no influence on the collecting, processing, and use of personal data possibly transmitted by clicking on the link to the third party (such as the IP address or the URL of the site on which the link is located) as the conduct of third parties is naturally beyond our control. We do not assume responsibility for the processing of personal data by third parties.


8. Security

Our employees and the companies providing services on our behalf, are obliged to confidentiality and to compliance with the applicable data protection laws. We take all necessary technical and organizational measures to ensure an appropriate level of security and to protect your data that are administrated by us especially from the risks of unintended or unlawful destruction, manipulation, loss, change, or unauthorized disclosure or unauthorized access. Our security measures are, pursuant to technological progress, constantly being improved.


9. User rights

To enforce your rights, please use the details provided in the “Contact” section (see no. 11). In doing so, please ensure that an unambiguous identification of your person is possible.

9.1 · Right to information and access

You have the right to obtain confirmation from us about whether or not your personal data is being processed, and, if this is the case, access to your personal data.

9.2 · Right to correction and deletion

You have the right to obtain the rectification of inaccurate personal data. As far as statutory requirements are fulfilled, you have the right to obtain the completion or deletion of your data.

This does not apply to data which is necessary for billing or accounting purposes or which is subject to a statutory retention period. If access to such data is not required, however, its processing is restricted (see the following).

9.3 · Restriction of processing

As far as statutory requirements are fulfilled you have the right to demand for restriction of the processing of your data.

9.4 · Data portability

As far as statutory requirements are fulfilled you may request to receive data that you have provided to us in a structured, commonly used and machine-readable format or – if technically feasible – that we transfer those data to a third party.

9.5 · Right of objection

9.5.1 · Objection to direct marketing

Additionally, you may object to the processing of your personal data for direct marketing purposes at any time. Please take into account that due to organizational reasons, there might be an overlap between your objection and the usage of your data within the scope of a campaign which is already running.

9.5.2 · Objection to data processing based on the legal basis of “legitimate interest”

In addition, you have the right to object to the processing of your personal data at any time, insofar as this is based on “legitimate interest”. We will then terminate the processing of your data, unless we demonstrate compelling legitimate grounds according to legal requirements which override your rights.

9.6 · Withdrawal of consent

In case you consented to the processing of your data, you have the right to revoke this consent at any time with effect for the future. The lawfulness of data processing prior to your withdrawal remains unchanged.

9.7 · Right to lodge complaint with supervisory authority

You have the right to lodge a complaint with a supervisory authority. You can appeal to the supervisory authority which is responsible for your place of residence or your state of residency or to the supervisory authority responsible for us. This is:

State Commissioner for Data Protection and Freedom of Information


Lautenschlagerstraße 20
70173 Stuttgart

Postal address:

Postfach 10 29 32
70025 Stuttgart

Telephone: +49 711 6155 41-0
Fax: +49 711 6155 41-15
e-mail to:


10. Change of the data protection notice

We reserve the right to change our security and data protection measures. In such cases, we will amend our data protection notice accordingly. Please, therefore, notice the current version of our data protection notice, as this is subject to changes.


11. Contact

If you wish to contact us, please find us at the address stated in the “Controller” section (see no. 2).

To assert your rights, and to notify data protection incidents please use the following link:

For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer:

Data Protection Officer
Information Security and Privacy (C/ISP)
Robert Bosch GmbH
Postfach 30 02 20
70442 Stuttgart


e-mail to:


Effective date: 08.07.2024