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Santa on his bike, from POV Setting

Santa’s new ride

Three cities. Two wheels. One mission.

Reading time: 3 minutes

Pulling a sled, hurrying from place to place, flying around... That sounds exhausting. No wonder Rudolph's crew is not in the mood to work this year. Good thing Bosch equipped Santa with an eBike for a tour all over Europe to make stressed people smile at least a little.

Hamburg ahoy — the Christmas tree challenge

Luca Botte in Hamburg

Hamburg is the first city on Santa's tour of Europe. Hafencity, Elbchaussee, Landungsbrücken — there's a festive mood everywhere, and the smell of gingerbread and pine needles. Santa sure feels at home in Hamburg. Working here is a real pleasure. His eCargo Bike would let him deliver up to 80 kg of gifts. But the first thing he has to do is visit the Christmas tree market. With the average Christmas tree weighing in at about 10 kg, transporting such a bulky tree can be a real chore in the stressful run-up to the festive season. Can Santa help…?

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#SantasNewRide – Hamburg

Who’s the Santa?

Luca Botte with bike

Luca Botte

The man in the Santa costume is Luca Botte: 23-years old, Italian and Instagrammer. He entertains the 50,000 followers of his "wolfbotts" Instagram account with postings all about biking. His constant companion: his fixie. This Christmas, the talented fun-biker switches to the Bosch eBike.

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