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Connected Parking

Success factor: development

In Ludwigsburg, Germany, a motley crew is working on the future of parking

Entrance area in the office of the connected parking team of Bosch in Ludwigsburg, Germany

Parking garage operators and shopping centers, car sharing and car rental companies — connected parking is bringing Bosch into contact with entirely new customer segments.

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In the “Connected Parking” project, Bosch is developing and testing three products in parallel, all of them aimed at solving the major challenges posed by parking. In community-based parking (CBP), vehicles detect vacant parking spaces as they drive past, and make this information available to other drivers via the cloud. And in automated valet parking, vehicles maneuver their way through parking garages independently.

To make successful inroads into this world of digital services, Bosch has developed unusual business models. For instance, customers are involved right from the start in making the basic idea a reality: "Existing physical technology is combined with digital Bosch technology, connected to the internet, and developed into new services that fulfill customer wishes", says Jürgen Auracher, the head of sales and marketing for connected parking at Bosch.

Car maneuvering into a curbside parking space
Gerrit Quast standing in the entry area of the urbanharbor in Ludwigsburg, Germany
Gerrit Quast, responsible for automated valet parking

This new focus on complementary services also means that the development team has an unusual composition. Associates from Chassis Systems Control, Car Multimedia, Bosch Software Innovations, the Data Mining Lab, and corporate research are collaborating on certain subprojects. “We've never had teams like this,” says Gerrit Quast, who is responsible for automated valet parking. “It's truly the result of a digital transformation.” How? “We are changing our business model as well as the nature of our collaboration, and we're also modifying the technology. This lets us reach new customer segments.”

FAQ about connected parking

Summary

In Ludwigsburg, Germany, developers from disparate Bosch units are working together to make parking difficulties a thing of the past. This brings them into contact with completely new customers.

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